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How much does it cost you to acquire new customers?
£25 – £35 – £45 or more per new customer?
Have you ever worked out the actual costs?
Now before you read on, I would like to say that there are people and companies out there that can guide you through the customer acquisition maze far better than I can. And it is a maze to the uninitiated really when you look at the amount of graphs, metrics, numbers and other colourful technical charts that the specialist in this field use.
As a business person you will already know that there is a cost associated with acquiring new customers;
▶ Sales commissions
▶ Social media promotion
And these are a just a few of them.There are plenty more to be added in to calculate the true cost!
I believe in good old fashioned service and ‘freebies’ for the customer.
The ‘freebies’ don’t have to be too expensive and they should also benefit the customer. The greater the benefit, the happier the customer.One thing that always makes customers happy is if you help them to save money by giving them something to help them do exactly that.
Now at this point I would like to clarify that nothing in this world is free…..well maybe fresh air. If you, as a business, are going to give your customers something for free, your business will bear the cost. But you knew that anyway.
A lot also depends on the margins that you are making on the sale as to whether you use ‘freebies’ to acquire new customers!
If your business sells a product or a service that is valued in the £000’s would you consider spending another £25+VAT to secure a new customer?
So, all the solar system, ground source and air source heat pump, biomass boiler sales and installation companies out there, to name just a few in the energy efficiency and renewables sector, would you like to stand out from your competitors, by offering your potential customers another energy saving product – for free?
Well, now you can by offering your customers EnergySaver.
What does EnergySaver do?
EnergySaver is a wet heating additive that is proven to save 18% on gas consumption, heating costs and reduce CO2 emissions.
How much EnergySaver do my new customers need?
It all depends on the size of the heating system – a standard 3 bed house would need 1 litre. A commercial installation would need more.
How much can my new customers save?
If their heating bill was £1,000 per year, then 18% = £180 per year.
As EnergySaver lasts for a minimum of three years* in the heating system, thats a total of £540.
Not bad for a ‘freebie’?
Please see more information here and if you are interested in using EnergySaver as a customer acquisition tool, then please contact me Phil Smith-Lawrence on 07748443805 or firstname.lastname@example.org.
* if a system is drained down during maintenance or suffers from leaks and/or bursts, it is advised that the EnergySaver be replenished. If any fluid in the system does leak via bursts etc it will affect the savings on heating bills if EnergySaver is not re-dosed into the heating system.
Image courtesy of http://www.pando.com